The real work began a long time ago.
Long before a home appears online, decisions are being made about timing, preparation, positioning, and the buyers it needs to reach. Steve and Nila make those decisions personally, supported by a team that keeps the campaign moving around them.
Not just listed.
Market ready.
Each home needs its own level of preparation. Some homes need a few tweaks. Others need staging, garden work or maintenance. Steve and Nila can help you see where a little extra effort will make a big difference to buyers. Once you agree on a plan, our team gets started, bringing in trusted tradespeople, home stagers and landscapers as needed.
Before: illustrated. After: as photographed, 52 Bassett Road.
Make your home memorable before anyone sets eyes on it.
Most buyers first see your home through photos and a short description, so the two have to work together.
Photography
Photography is chosen and sequenced carefully. Greenery is maximised, distractions are reduced, and land size or boundary information is added where it can help a buyer understand the property.
On arrival, solid iron gates slowly open to reveal an estate-like sanctuary on 1217sqm. With the house set quietly back from the road, the lush and tranquil front garden frames every welcome.
From the 52 Bassett Road magazineAdvertising
Steve writes the advertising for every home himself. The language, photography, video, and printed material are developed around each individual property and the buyers most likely to desire it.
Campaign production
Depending on the property, a campaign may include cinematic video, drone photography and panoramas, bespoke property magazines, short-form social content and carefully selected print. Every element is chosen to suit your home rather than pulled from a standard package.
52 Bassett Road, Remuera
Magazine and social
The magazine and supporting material are designed around the character of the home. Short-form video and reels extend that story into the channels where potential buyers are most likely to be spending time.
Your future buyer may not be looking right now, but that doesn’t mean we can’t give them a nudge.
The Koerber List introduces each campaign to known Remuera buyers before your home appears on the portals. It grows every week through our listings, open homes and sales.
- 7,000+
- Buyers on the Koerber List
- ~20
- Qualified buyers added each week
Before launch
Private previews, property alerts, and selected social content begin introducing the home to known buyers before the full public launch.
Across the market
Every campaign is presented through Bayleys, Trade Me, OneRoof, realestate.co.nz, Homes, HouGarden and Love Your Area, supported by paid social promotion where appropriate.
Buyer introductions are also welcomed from agents across all agencies, widening the opportunity to find the right buyer for your home.
Beyond the active buyer
Print, signage, social media, and the weekly Open Home Selection help reach people who may not have started searching online. Between 100 and 300 copies of the selection are published each week and carried between Remuera open homes.
Where a property has a suitable story, it may also be submitted to NZ Herald Homes for editorial consideration. Editorial coverage is never guaranteed, but is powerful when utilised.
Every enquiry
is followed up.
Every viewer at every open home is followed up. A thank-you message is sent after the viewing, relevant property information follows, and any live interest is pursued by phone and text.
Enquiries and feedback are recorded as they arrive. Sellers have access to live campaign reporting through Vault, alongside direct communication from Steve and Nila, so they can see how buyers are responding in real time.
- 4 DecVisited open home, information sent.Team
- 2 DecDue diligence complete. Question regarding drainage. Registered to bid.TeamHot
- 2 Dec… buyers who really like the floor plan. … They like the location very much and want a large home.TeamHot
- 1 Dec… asked for the info to be sent as one of her groups may attend the auction.Team
The method should suit the home and the owners, not the agent.
The right method depends on the property, the likely buyer pool, and the market it is entering. Steve and Nila will always consider the various options with you rather than defaulting every home to the same process.
- Auction
- Asking price
- Price by negotiation
- Deadline sale
- Tender
The final decision is always yours.
Preparation draws attention. Competition creates leverage. Judgement is knowing what to do with it.
A successful launch opens the door – negotiations determine what happens next.
Steve has negotiated property sales since 1996. Multi-offer situations, pre-auction offers, conditional agreements, backup offers and due diligence all require experience and an agent with your best interests at heart.
Steve and Nila stay personally involved through the whole negotiation. They present written offers, test the buyer’s position and talk you through every decision.
Behind them, a team supports every campaign with preparation, marketing, admin and buyer work.
Meet the team
Start the conversation.
You don’t need to have made the decision to sell. You may just want to know what your home could be worth, who might buy it and what the process involves. Steve or Nila can visit your home, talk through your options and give you a clear picture of the market. No pressure, no obligation and no paperwork until you’re ready.
Steve or Nila will reply personally, usually the same day.